Lexus celebrates 30 years in Australia | CarAdvice

Toyota’s Japanese luxury brand has been on Australian roads for three decades.

Toyota’s luxury vehicle division Lexus has celebrated 30 years in Australia after bringing its first cars to local showrooms in May 1990.

Over its 30 year tenure in Australia, Lexus has sold a total of 142,931 new cars (as of April 2020) – with the Japanese brand setting its annual sales record of 9612 vehicles last year.

Lexus sales in Australia were slow to gain momentum, with the brand taking 18 years of local operation to reach 50,000 new cars sold.

However, the next 50,000 sales would come in less than half that time, with Lexus accomplishing the feat in just seven and a half years. The following 42,931 sales have taken less than five years.

Above: 2020 Lexus RC F

The Lexus brand was formed by Toyota as its luxury division for export to international markets – namely the United States – in September 1989, with rival Japanese brands Honda and Nissan also developing their own premium export brands Acura and Infiniti.

Because of Toyota’s focus on the North American market, there has been speculation the Lexus name stands for “luxury exports to the US”, however the brand has never confirmed this.

The local Lexus lineup currently includes 13 vehicles, including the UX, NX, RX and LX SUVs, IS, ES, GS and LS sedans, RC and LC coupes, RC F and GS F sports sedans and CT hatch.

The brand also offers hybrid versions of the UX, NX, RX, IS, ES, GS, LS, LC and CT.



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